Privacy Policy
Privacy Policy
Last updated: June 3, 2026
Welcome to the Privacy Policy of Chiceluxe. This Privacy Policy explains what personal information we collect, how we use it, how we may share it, how long we keep it, and what privacy rights may be available to you.
This Privacy Policy applies to visitors, customers, and users of chiceluxe.com and related Chiceluxe services, including purchases, customer support, returns, website chat, marketing communications, and other interactions with our store.
Chiceluxe is a brand of BJ Ecom B.V., a company registered in the Netherlands.
Legal company name: BJ Ecom B.V.
Store name / brand name: Chiceluxe
Business registration number: 89168402
VAT number: NL864899269B01
Website: https://www.chiceluxe.com
Email: support@chiceluxe.com
Registered business address:
Jacob Leendert van Rijweg 50
2713 JA Zoetermeer
Netherlands
The registered business address above is provided for business identification and administrative purposes only. It is not a retail store, warehouse, customer service desk, operational office, or return address. Please do not visit this address in person or send returns to this address. Returns must only be sent according to the instructions provided in our Return and Refund Policy.
1. Controller of Personal Information
For personal information processed through this website, the controller is:
BJ Ecom B.V.
Jacob Leendert van Rijweg 50
2713 JA Zoetermeer
Netherlands
Email: support@chiceluxe.com
Privacy requests may be submitted by email to support@chiceluxe.com. To help us process your request efficiently, please include “Privacy Request” in the subject line.
2. Personal Information We Collect
We collect personal information when you visit our website, place an order, contact us, use website chat, request a return, sign up for marketing communications, or otherwise interact with Chiceluxe.
2.1 Information You Provide to Us
- First and last name
- Email address
- Billing address
- Shipping address
- Order details and purchase history
- Payment-related information processed securely through our payment providers
- Product preferences, size preferences, and shopping preferences that you choose to provide
- Messages you send to customer support
- Messages sent through website chat or contact forms
- Return reasons, refund requests, cancellation requests, and related customer service information
- Photos, videos, or other information you provide for damaged, defective, incorrect, or not-as-described item claims
- Information you provide when participating in surveys, promotions, reviews, or feedback requests, if applicable
We do not store your full credit card number or full payment card details on our own systems. Payments are processed securely by third-party payment providers, card networks, fraud prevention services, and our e-commerce platform providers.
2.2 Information Collected Automatically
When you visit our website, certain technical and usage information may be collected automatically, including:
- IP address
- Browser type and browser version
- Device type
- Operating system
- Language settings
- Approximate location based on technical information
- Pages viewed
- Date and time of visit
- Referring website or URL
- Products viewed, added to cart, or purchased
- Shopping cart and checkout activity
- Cookie IDs, pixel IDs, advertising IDs, and similar tracking information, where applicable
2.3 Information From Third Parties
We may receive limited information from third parties that help us operate our store, including payment providers, fraud prevention services, shipping and logistics partners, analytics providers, advertising platforms, customer service tools, e-commerce platforms, website chat providers, review platforms, and social media platforms.
2.4 Sensitive Personal Information
We do not intentionally request sensitive personal information such as government-issued identification numbers, medical information, religious beliefs, political opinions, biometric data, or criminal history information. Please do not send us sensitive personal information unless it is strictly necessary for a specific request and we have asked you to provide it.
Photos or videos you provide for a return, defect, damage, or support request are used only to evaluate your request, provide customer service, prevent fraud, and protect our legal rights.
3. How We Use Personal Information
We use personal information for the following purposes:
- To process, confirm, and fulfill orders
- To process payments and prevent payment fraud
- To arrange shipping, tracking, and delivery
- To process returns, refunds, cancellations, and customer service requests
- To communicate with you about your order, delivery, return, refund, account, or support request
- To respond to questions submitted by email, contact form, or website chat
- To monitor, prevent, and investigate fraud, misuse, unauthorized transactions, or security issues
- To operate, maintain, secure, and improve our website and services
- To analyze website performance, customer behavior, and shopping experience
- To display, measure, and improve advertisements and marketing campaigns, where permitted
- To send marketing communications where legally permitted or where you have given consent
- To comply with legal, tax, accounting, consumer protection, and regulatory obligations
- To enforce our terms, policies, and legal rights
4. Legal Bases for Processing
Because BJ Ecom B.V. is registered in the Netherlands, certain processing activities may be subject to the General Data Protection Regulation, also known as the GDPR, and other applicable privacy laws. Where a legal basis is required, we process personal information on one or more of the following bases:
- Performance of a contract: to process your order, accept payment, arrange delivery, provide customer service, and handle returns or refunds.
- Legal obligation: to comply with applicable tax, accounting, consumer protection, safety, fraud prevention, and regulatory obligations.
- Legitimate interests: to operate our store, prevent fraud, secure our website, respond to customer inquiries, improve our services, and protect our legal rights.
- Consent: for certain marketing communications, cookies, pixels, analytics, or tracking technologies where consent is required by law.
Where we process personal information based on consent, you may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.
5. Shopify and E-Commerce Platform Services
Our store is hosted and operated using Shopify. Shopify provides the e-commerce platform that allows us to offer our products and services online.
When you visit our website, browse products, add items to your cart, place an order, or use checkout, your information may be processed by Shopify and its service providers for purposes such as hosting, cart functionality, checkout, payment processing, fraud prevention, order management, analytics, and platform security.
More information about how Shopify handles personal information is available in Shopify’s privacy information: https://www.shopify.com/legal/privacy.
6. Payments
Payments are processed securely by third-party payment providers. Chiceluxe accepts payments in USD. The payment methods currently supported by our store include:
- Visa
- Mastercard
- American Express
We do not store your full payment card details on our own systems. Payment providers may process information such as your name, billing address, payment method, transaction amount, payment status, fraud prevention data, and technical transaction information.
7. Shipping, Delivery, and Logistics
To ship and deliver orders, we share relevant order and contact information with shipping, carrier, and logistics partners. This may include your name, shipping address, email address, order number, tracking number, and information about the items in your shipment.
Logistics partners may be located in different countries depending on your location, the shipping route, the carrier, and the fulfillment point used for your order.
8. Customer Service, Returns, and Refunds
When you contact customer service, request a return, report a problem with an order, or request a refund, we process the information needed to review and handle your request.
This may include your order number, contact details, order history, return reason, photos, videos, tracking information, payment status, and communications with our customer service team.
We use this information to provide customer support, process returns and refunds, review damage or defect claims, prevent fraud, and protect our rights.
9. Cookies and Similar Technologies
We use cookies, pixels, tags, local storage, and similar technologies to operate our website, enable cart and checkout functionality, remember preferences, prevent fraud, analyze website performance, and support marketing activities.
Types of Cookies and Technologies We May Use
- Necessary cookies: required for basic website functions such as cart, checkout, security, fraud prevention, language settings, and account access.
- Preference cookies: help remember preferences such as region, language, or currency where applicable.
- Analytics cookies: help us understand website traffic, performance, and visitor behavior.
- Marketing cookies and pixels: help us display, measure, and improve advertising where permitted.
Where required by law, we use non-essential analytics, marketing, and tracking cookies only after you have given consent through our cookie settings or cookie banner.
You can manage cookies through your browser settings. Blocking certain cookies may affect the functionality of our website, including cart and checkout features.
Instructions for managing cookies in commonly used browsers are available here:
10. Analytics, Advertising, and Measurement
We may use analytics, advertising, and measurement tools to understand how visitors use our website, measure website performance, improve our store experience, and display or measure advertising.
These tools may process information such as pages visited, clicks, interactions, device information, browser information, approximate location, cookie IDs, advertising IDs, and purchase or cart activity.
Where installed on our website, these tools may include services provided by Google or other advertising and analytics providers. More information about how Google processes information is available in Google’s privacy information: https://policies.google.com/privacy.
You can limit Google Analytics in supported browsers by using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
11. Marketing Communications
If you sign up for marketing communications, or where marketing communications are otherwise legally permitted, we may use your email address to send updates, offers, product information, and promotions.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at support@chiceluxe.com.
Even if you unsubscribe from marketing communications, we may still send transactional or service-related messages, such as order confirmations, shipping updates, return instructions, refund notices, or customer support communications.
12. Reviews, Social Media, and Third-Party Platforms
If you post a review, contact us through social media, or interact with us through a third-party platform, we may process information such as your name, username, public review content, message content, order details, and information needed to respond to your message or complaint.
Third-party platforms, such as review websites, social media platforms, advertising platforms, and messaging tools, process personal information according to their own privacy policies. We are not responsible for the privacy practices or data processing activities of third-party platforms.
13. How We Share Personal Information
We do not sell your personal information for money. We may share personal information with trusted service providers and partners when necessary to operate our store, provide our services, protect our rights, or comply with legal obligations.
We may share personal information with:
- Shopify and e-commerce providers for hosting, checkout, cart, order management, and account functionality.
- Payment providers and card networks to process payments securely and prevent fraud.
- Shipping, carrier, and logistics partners to ship, track, and deliver orders.
- Customer service and website chat tools to manage questions, returns, and support requests.
- Analytics providers to understand website use and performance.
- Marketing and advertising platforms to display, measure, and improve ads where permitted.
- Fraud prevention and security providers to protect our website, customers, and business.
- IT, hosting, and cloud providers to operate and secure our systems.
- Professional advisers such as accountants, legal advisers, compliance advisers, and auditors.
- Government authorities, regulators, or legal parties where required by law or necessary to protect our rights.
We require service providers to protect personal information appropriately and to use it only for the purposes for which they are engaged.
14. United States Privacy Notice
Depending on your state of residence and whether applicable privacy laws apply to our business, you may have certain privacy rights regarding your personal information.
The table below describes categories of personal information that we may collect and use in connection with our store.
| Category of Personal Information | Examples | Purposes | Categories of Recipients |
|---|---|---|---|
| Identifiers | Name, email address, billing address, shipping address, order number, account details | Order processing, shipping, customer service, returns, fraud prevention, legal compliance | E-commerce providers, payment providers, carriers, customer service tools, fraud prevention providers |
| Commercial information | Products purchased, products viewed, cart activity, purchase history, return history | Order fulfillment, customer support, analytics, service improvement, fraud prevention | E-commerce providers, analytics providers, customer service tools, logistics partners |
| Payment-related information | Payment method, transaction amount, payment status, billing details | Payment processing, fraud prevention, refunds, accounting | Payment processors, card networks, fraud prevention providers, e-commerce providers |
| Internet or network activity | IP address, device information, browser information, pages viewed, interactions, cookie IDs | Website functionality, security, analytics, advertising, performance improvement | E-commerce providers, analytics providers, advertising platforms, security providers |
| Approximate location information | Approximate location derived from IP address or shipping information | Shipping, fraud prevention, tax calculation, localization, analytics | E-commerce providers, logistics partners, fraud prevention providers, analytics providers |
| Customer support content | Emails, website chat messages, photos, videos, support notes, return reasons | Customer service, returns, refunds, issue resolution, fraud prevention, legal protection | Customer service tools, e-commerce providers, fraud prevention providers, professional advisers where necessary |
| Preferences and inferences | Size preferences, style preferences, product interests, marketing preferences | Personalization, marketing, analytics, customer experience improvement | E-commerce providers, analytics providers, marketing platforms where permitted |
14.1 Sale, Sharing, and Targeted Advertising
We do not sell personal information for money. However, certain advertising, analytics, or tracking activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under some United States state privacy laws.
Where applicable, you may opt out of such activities by using available cookie preference tools on our website, by using a recognized privacy preference signal where required by law, or by contacting us at support@chiceluxe.com.
14.2 U.S. State Privacy Rights
Depending on your state of residence and applicable law, you may have rights such as:
- The right to know what personal information we collect, use, disclose, sell, or share
- The right to access personal information we hold about you
- The right to request correction of inaccurate personal information
- The right to request deletion of personal information, subject to legal exceptions
- The right to obtain a copy of personal information in a portable format, where applicable
- The right to opt out of sale, sharing, or targeted advertising, where applicable
- The right to limit the use or disclosure of sensitive personal information, where applicable
- The right not to be discriminated against for exercising privacy rights
To submit a privacy request, contact us at support@chiceluxe.com. We may ask you to verify your identity before processing your request. You may also authorize another person to submit a request on your behalf where applicable law allows this.
We will respond to privacy requests within the time required by applicable law.
15. Privacy Rights for the Netherlands, European Union, and EEA
If the GDPR applies to the processing of your personal information, you may have certain rights, including:
- The right to access the personal information we process about you
- The right to correct inaccurate or incomplete personal information
- The right to request deletion of personal information, subject to legal exceptions
- The right to request restriction of processing
- The right to object to certain processing activities
- The right to data portability, where applicable
- The right to withdraw consent where processing is based on consent
- The right to object to direct marketing
You may submit a privacy request by contacting us at support@chiceluxe.com.
You also have the right to lodge a complaint with a competent supervisory authority. In the Netherlands, this is the Dutch Data Protection Authority, Autoriteit Persoonsgegevens: https://www.autoriteitpersoonsgegevens.nl.
16. International Transfers of Personal Information
Because BJ Ecom B.V. is registered in the Netherlands, our website serves customers in the United States, and we use international service providers, personal information may be processed in countries outside your country of residence.
Personal information may be processed in the Netherlands, the United States, countries within the European Economic Area, Canada, and other countries where our service providers, payment providers, logistics partners, advertising platforms, analytics providers, or e-commerce platform providers operate.
Where personal information is transferred internationally, we take appropriate measures to protect it in accordance with applicable privacy laws. Where required, these measures may include contractual safeguards, data processing agreements, standard contractual clauses, adequacy decisions, or other legally recognized transfer mechanisms.
17. Retention of Personal Information
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Typical retention periods include:
- Order and transaction records: kept as needed for order processing, customer service, returns, refunds, accounting, tax obligations, fraud prevention, and legal protection.
- Customer service communications: kept as needed to respond to questions, resolve complaints, maintain service records, and protect our rights.
- Return, damage, and defect information: kept as needed to review the request, prevent fraud, process refunds, and handle any disputes.
- Marketing information: kept until you unsubscribe, withdraw consent, or request deletion, unless we need to keep certain information to honor your opt-out.
- Analytics and cookie information: kept according to the settings of the relevant tools and your cookie preferences.
When personal information is no longer needed, we delete or anonymize it unless we are required or permitted to keep it for a longer period.
18. Security of Personal Information
We use reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
Our website uses SSL/TLS encryption to help protect information transmitted between your browser and our website. We also use reputable service providers for secure checkout, payment processing, hosting, and platform security.
No method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect your information using appropriate safeguards.
19. Do Not Track and Privacy Preference Signals
Some browsers offer a “Do Not Track” setting. Because there is no uniform global standard for responding to Do Not Track signals, our website may not respond to such signals in all cases.
Where applicable law requires us to recognize privacy preference signals, such as Global Privacy Control, we will honor those signals for applicable opt-out requests related to sale, sharing, or targeted advertising.
You can also manage cookies and tracking technologies through your browser settings and through any cookie preference tools available on our website.
20. Children’s Privacy
Our website is not intended for children. We do not knowingly collect personal information from children under the age of 13 in the United States or under the applicable minimum age in other jurisdictions.
If you believe that a child has provided personal information to us, please contact us at support@chiceluxe.com. We will take appropriate steps to delete the information where required by law.
21. Links to Third-Party Websites
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy policies, content, or data processing activities of those third parties.
We encourage you to read the privacy policies of third-party websites or platforms before providing personal information to them.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, our business operations, our services, our data processing activities, or the tools we use.
The most recent version of this Privacy Policy will always be published on this page. The “Last updated” date at the top of this policy shows when this policy was last changed.
23. Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy rights, you can contact us:
Store name / brand name: Chiceluxe
Legal company name: BJ Ecom B.V.
Registered business address: Jacob Leendert van Rijweg 50, 2713 JA Zoetermeer, Netherlands
Email: support@chiceluxe.com
Website chat: Available on our website during business hours
Operating hours: Monday – Friday: 8:00 AM – 6:00 PM; Saturday and Sunday: 8:00 AM – 4:00 PM
Time zone: Pacific Time, PDT (GMT-7) during daylight saving time
Response time: We aim to respond within 24 to 48 hours.
Chiceluxe is a brand of BJ Ecom B.V., a company registered in the Netherlands. The registered business address is provided for business identification and administrative purposes only. It is not a retail store, warehouse, operational location, customer service desk, or return address.
Related Policies
Terms of Service | Shipping Policy | Return and Refund Policy | Payment Policy